Machine learning without grinding gears.

The Iterate innovation workflow platform launches relationships between executives and entrepreneurs with three distinct products offerings. But it struggled with stakeholder consensus, a consistent brand look and feel, and a clear articulation of its value proposition. To speak to diverse product offerings and stakeholders on a single landing page, Iterate had to find its voice.

The Need:

  • Refine the Iterate brand story to engage key audiences

  • Elevate the current product suite with compelling content and visuals

  • Establish a visual brand look and feel that lays the foundation for future collateral creation

  • Create the building blocks for a design system that is modular for use across channels

  • Establish a strong vehicle to promote sales materials

Hear. Find. Go.

Iterate had a simple goal, but simple doesn’t always mean straightforward. A solid concept drives the strategy behind any front-end deliverable, and the Iterate landing page was no different. Uniquely positioning each product offering within a larger narrative framework did more than sell products; it brought the Iterate brand personality to life.

Now that’s what we call algo-rhythm.

Iterate on the go.

The new design was created to be responsive from the ground up—complete with resolution-agnostic SVG assets (fancy!). Ensuring multi-device compatibility meant Iterate was able to take advantage of its broad mobile audience. A complete mobile prototype also allowed the development team to deliver a new builds more efficiently.

Get deliverables that actually deliver.

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